Topic

Tracking

Learn tracking essentials to monitor performance, understand user behavior, and optimize campaigns for data-driven results.

149 posts in this topic

Tracking14 minute read

9 Best Server-Side Tracking Tools for Accurate Marketing Data in 2026

Browser-based tracking is failing marketers due to iOS privacy updates, ad blockers, and cookie restrictions, making server-side tracking essential for accurate attribution data. This guide evaluates the 9 best server-side tracking tools for 2026, comparing data accuracy, implementation ease, and ad platform integrations to help marketers choose the right solution for reliable conversion tracking that bypasses browser limitations.

Matt PattoliJune 30, 2026

Tracking15 minute read

Can't Track Multi-Platform Campaigns? Here's How to Fix It Step by Step

Multi-platform campaign tracking breaks down when Google, Meta, LinkedIn, and other ad channels each use conflicting attribution logic, making it impossible to know which campaigns actually drive revenue. This guide walks B2B SaaS marketing teams through a step-by-step fix for resolving cross-channel data silos and building a unified, accurate view of campaign performance.

Grant CooperJune 16, 2026

Tracking17 minute read

How to Fix Tracking Issues: A Step-by-Step Guide for B2B SaaS Marketers

Learn how to fix tracking issues in your B2B SaaS marketing stack with a structured, step-by-step diagnostic process—from identifying broken conversion data in Meta and Google Ads to repairing CRM sync gaps and building a reliable attribution infrastructure that ensures every campaign decision is backed by accurate, complete data.

Matt PattoliJune 16, 2026

Tracking16 minute read

Tracking for Influencer Marketing Campaigns: A Step-by-Step Guide

Tracking for influencer marketing campaigns goes beyond vanity metrics—this step-by-step guide shows B2B SaaS teams how to connect influencer activity to real pipeline and revenue using proper attribution setup, trackable links, CRM integration, and reporting frameworks that prove ROI on every partnership.

Grant CooperJune 14, 2026

Tracking16 minute read

9 Best CCPA Compliant Tracking Solutions for B2B SaaS in 2026

B2B SaaS marketers can maintain accurate conversion tracking without regulatory risk using a CCPA compliant tracking solution built on server-side architecture and first-party data. This guide evaluates the 9 best privacy-first platforms available in 2026, comparing attribution depth, implementation ease, and suitability for multi-channel ad campaigns tied to real revenue outcomes.

Grant CooperJune 13, 2026

Tracking19 minute read

Consent Mode Tracking Setup: A Step-by-Step Guide for B2B Marketers

Consent mode tracking setup is essential for B2B marketers running Google or Meta campaigns, ensuring attribution data remains accurate even when users decline cookies. This guide walks through the technical implementation step-by-step, helping SaaS marketing teams preserve conversion signals, maintain reliable pipeline reporting, and protect ad algorithm performance across long, multi-touch sales cycles.

Matt PattoliJune 13, 2026

Tracking16 minute read

9 Best Third-Party Cookie Alternatives for Marketers in 2026

With third-party cookies effectively eliminated across major browsers, marketers need reliable alternatives—and this guide covers the 9 best third-party cookie alternatives for marketers in 2026, including server-side tracking, Conversion APIs, and first-party data tools that deliver more accurate attribution than cookies ever could.

Matt PattoliJune 13, 2026

Tracking17 minute read

Cookieless Tracking for Marketers: A Step-by-Step Implementation Guide

Cookieless tracking for marketers is no longer optional—with Safari and Firefox already blocking third-party cookies, B2B SaaS teams are losing critical attribution data that distorts cost-per-acquisition and misaligns ad spend. This step-by-step guide covers how to implement privacy-first tracking methods that deliver more accurate attribution than traditional cookie-based approaches.

Matt PattoliJune 12, 2026

Tracking16 minute read

9 Best API-Based Tracking Solutions for B2B SaaS in 2026

B2B SaaS marketing teams struggling with unreliable cookie-based tracking can find better conversion data accuracy through API-based tracking solutions that send events server-side, bypassing ad blockers and browser privacy restrictions. This guide evaluates the 9 top platforms in 2026 based on data accuracy, attribution capabilities, and integration depth to help teams confidently optimize ad spend.

Matt PattoliJune 12, 2026

Tracking18 minute read

Phone Call Attribution Tracking: A Step-by-Step Setup Guide

Phone call attribution tracking connects inbound calls to the specific ads, campaigns, and channels that drove them, eliminating a costly blind spot in B2B paid media data. This step-by-step guide shows how to set up call tracking so your attribution model captures every high-intent conversion and your ad spend decisions reflect the full picture of campaign performance.

Matt PattoliJune 11, 2026

Tracking15 minute read

Cookie Based Tracking Issues: Why Your Ad Data Is Less Reliable Than You Think

Cookie based tracking issues are causing marketing teams to make major budget decisions based on incomplete or misattributed conversion data, as browser restrictions, privacy frameworks, and multi-device journeys create growing blind spots in ad measurement. This post breaks down why traditional cookie tracking is failing and what more reliable attribution methods look like today.

Grant CooperJune 11, 2026

Tracking17 minute read

SMS Marketing Attribution Tracking: A Step-by-Step Guide

Learn how to build a complete SMS marketing attribution tracking system that connects every text message click to closed-won revenue, solving the structural gap that leaves most teams guessing which campaigns actually drive pipeline. This step-by-step guide covers tracking infrastructure, UTM strategy, and audience segmentation for B2B SaaS marketers ready to stop losing SMS conversion data in direct traffic or unknown buckets.

Matt PattoliJune 11, 2026

Tracking15 minute read

9 Best Referral Program Tracking Software Tools in 2026

Discover the 9 best referral program tracking software tools for 2026, helping B2B SaaS teams monitor referral links, attribute conversions accurately, and connect referral revenue to full-funnel marketing data. From dedicated referral platforms to complete attribution solutions like Cometly, this guide covers every use case for growth leaders looking to maximize ROI from their referral programs.

Matt PattoliJune 11, 2026

Tracking15 minute read

UTM Tracking Parameters Guide: How to Set Them Up and Use Them Right

This UTM tracking parameters guide walks marketers through building, implementing, and using UTM parameters to accurately attribute traffic, leads, and conversions across every digital channel. Whether you manage paid ads, email campaigns, or multi-channel strategies, you'll learn how to create clean, scalable tracking data that connects ad spend directly to pipeline results.

Matt PattoliJune 10, 2026

Tracking14 minute read

Privacy Updates Affecting Tracking: What Marketers Need to Know

Privacy updates affecting tracking are actively degrading traditional measurement methods as browsers block cookies, operating systems require explicit consent, and third-party identifiers disappear. This guide breaks down how these changes impact campaign attribution and outlines modern strategies—including server-side tracking and first-party data—that data-driven marketers are using to maintain accurate measurement and scale confidently.

Matt PattoliJune 10, 2026

Tracking16 minute read

7 Proven Strategies for Tracking Users Without Cookies

Tracking users without cookies is now essential as third-party cookie deprecation disrupts attribution across B2B SaaS marketing. This guide covers 7 proven cookieless tracking strategies—including first-party data collection and server-side infrastructure—to help marketers maintain accurate conversion tracking, preserve ad platform signals, and build a more privacy-compliant measurement foundation.

Matt PattoliJune 9, 2026