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Analytics

Turn your data into actionable insights with the right marketing analytics strategies and tools.

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Tools & Productivity
Tracking
A Guide to Marketing Campaign Tracking
Analytics

A Guide to Marketing Campaign Tracking

Grant Cooper
Founder at Cometly
•
6 minute read
Decoding Direct Traffic in Google Analytics
Analytics

Decoding Direct Traffic in Google Analytics

Buddy King
Account Executive
•
6 minute read
Analytics

Top 7 Marketing Dashboard Tools to Boost Your Analytics

Grant Cooper
Founder at Cometly
•
7 minute read
Analytics

Understanding Actionable Data: Improve Your Business Decisions

Buddy King
Account Executive
•
8 minute read
How to Measure Advertising Effectiveness: The Complete Guide
Analytics

How to Measure Advertising Effectiveness: The Complete Guide

Matt Pattoli
Founder at Cometly
•
7 minute read
Modern Influencer Marketing Measurement
Analytics

Modern Influencer Marketing Measurement Explained

Matt Pattoli
Founder at Cometly
•
7 minute read
Customer Cohort Analysis to Drive Growth
Analytics

Customer Cohort Analysis to Drive Growth

Grant Cooper
Founder at Cometly
•
8 minute read
How to Measure Marketing Effectiveness & Maximize ROI
Analytics

How to Measure Marketing Effectiveness & Maximize ROI

Matt Pattoli
Founder at Cometly
•
7 minute read
8 Marketing report examples You Should Know
Analytics

8 Marketing report examples You Should Know

Grant Cooper
Founder at Cometly
•
7 minute read
How to Track Sales Leads and Drive Real Growth
Analytics

How to Track Sales Leads and Drive Real Growth

Grant Cooper
Founder at Cometly
•
8 minute read
10 Key Marketing Analytics Techniques for 2025
Analytics

10 Key Marketing Analytics Techniques for 2025

Grant Cooper
Founder at Cometly
•
7 minute read
Tracking Facebook Ads: Boost Your Campaign Performance
Analytics

Tracking Facebook Ads: Boost Your Campaign Performance

Grant Cooper
Founder at Cometly
•
6 minute read
First Party Data and the Cookieless Future
Analytics

First Party Data and the Cookieless Future

Grant Cooper
Founder at Cometly
•
6 minute read
Analytics

Paid Ads Analytics: How To Analyze Your Paid Campaigns Like a Pro

Matt Pattoli
Founder at Cometly
•
6 minute read
Your Guide to the Pay Per Click Report
Analytics

Mastering the Pay Per Click Report: A Marketer’s Guide to Smarter Ad Insights

Grant Cooper
Founder at Cometly
•
7 minute read
12 Best Client Reporting Tools for Agencies in 2025
Analytics

12 Best Client Reporting Tools for Agencies in 2025

Matt Pattoli
Founder at Cometly
•
8 minute read
Advertising ROI Calculator: Maximize Your Ad Performance
Analytics

Advertising ROI Calculator: Maximize Your Ad Performance

Buddy King
July 2, 2025
•
7 minute read
Master Cross Channel Attribution for Better Marketing ROI
Analytics

Master Cross Channel Attribution for Better Marketing ROI

Tom King
November 4, 2025
•
6 minute read
7 Essential Marketing Dashboard KPIs for 2025
Analytics

7 Essential Marketing Dashboard KPIs for 2025

Buddy King
June 30, 2025
•
8 minute read
12 Best Marketing Campaign Tracking Software Tools for 2025
Analytics

12 Best Marketing Campaign Tracking Software Tools for 2025

Matt Pattoli
June 30, 2025
•
7 minute read
Track Customer Journey: Your Complete Blueprint for Growth
Analytics

Track Customer Journey: Your Complete Blueprint for Growth

Grant Cooper
June 30, 2025
•
7 minute read
Customer Journey Analytics: Boost Your Business Today
Analytics

Customer Journey Analytics: Boost Your Business Today

Tom King
June 30, 2025
•
6 minute read
Analytics

12 Best Customer Journey Mapping Tools for 2025

Buddy King
November 4, 2025
•
8 minute read
Analytics

Data Visualization for Marketing: Boost Your Campaign Success

Grant Cooper
June 30, 2025
•
6 minute read
Analytics

8 Marketing Dashboard Examples to Track in 2025

Buddy King
November 4, 2025
•
7 minute read
Analytics

12 Best Marketing Dashboard Software Tools for 2025

Matt Pattoli
June 18, 2025
•
6 minute read
Analytics

Create a Powerful Marketing KPI Dashboard Today

Matt Pattoli
June 18, 2025
•
6 minute read
Analytics

How to Improve Marketing ROI: Strategies That Actually Work

Grant Cooper
June 16, 2025
•
8 minute read
Analytics

Top Marketing Attribution Tools to Boost ROI in 2025

Matt Pattoli
July 31, 2025
•
7 minute read
Analytics

Conversion Analytics: How to Track, Analyze, and Improve Conversions

Grant Cooper
May 29, 2025
•
7 minute read
Analytics

Call Tracking Metrics Every Performance Marketer Should Track

Matt Pattoli
May 15, 2025
•
6 minute read