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Analytics

Turn your data into actionable insights with the right marketing analytics strategies and tools.

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Tracking
A Guide to Marketing Campaign Tracking
Analytics

A Guide to Marketing Campaign Tracking

Grant Cooper
Founder at Cometly
•
6 minute read
Decoding Direct Traffic in Google Analytics
Analytics

Decoding Direct Traffic in Google Analytics

Buddy King
Account Executive
•
6 minute read
Analytics

Top 7 Marketing Dashboard Tools to Boost Your Analytics

Grant Cooper
Founder at Cometly
•
7 minute read
Analytics

Understanding Actionable Data: Improve Your Business Decisions

Buddy King
Account Executive
•
8 minute read
How to Measure Advertising Effectiveness: The Complete Guide
Analytics

How to Measure Advertising Effectiveness: The Complete Guide

Matt Pattoli
Founder at Cometly
•
7 minute read
Modern Influencer Marketing Measurement
Analytics

Modern Influencer Marketing Measurement Explained

Matt Pattoli
Founder at Cometly
•
7 minute read
Customer Cohort Analysis to Drive Growth
Analytics

Customer Cohort Analysis to Drive Growth

Grant Cooper
Founder at Cometly
•
8 minute read
How to Measure Marketing Effectiveness & Maximize ROI
Analytics

How to Measure Marketing Effectiveness & Maximize ROI

Matt Pattoli
Founder at Cometly
•
7 minute read
8 Marketing report examples You Should Know
Analytics

8 Marketing report examples You Should Know

Grant Cooper
Founder at Cometly
•
7 minute read
How to Track Sales Leads and Drive Real Growth
Analytics

How to Track Sales Leads and Drive Real Growth

Grant Cooper
Founder at Cometly
•
8 minute read
10 Key Marketing Analytics Techniques for 2025
Analytics

10 Key Marketing Analytics Techniques for 2025

Grant Cooper
Founder at Cometly
•
7 minute read
Tracking Facebook Ads: Boost Your Campaign Performance
Analytics

Tracking Facebook Ads: Boost Your Campaign Performance

Grant Cooper
Founder at Cometly
•
6 minute read
First Party Data and the Cookieless Future
Analytics

First Party Data and the Cookieless Future

Grant Cooper
Founder at Cometly
•
6 minute read
Analytics

Paid Ads Analytics: How To Analyze Your Paid Campaigns Like a Pro

Matt Pattoli
Founder at Cometly
•
6 minute read
Your Guide to the Pay Per Click Report
Analytics

Mastering the Pay Per Click Report: A Marketer’s Guide to Smarter Ad Insights

Grant Cooper
Founder at Cometly
•
7 minute read
12 Best Client Reporting Tools for Agencies in 2025
Analytics

12 Best Client Reporting Tools for Agencies in 2025

Matt Pattoli
Founder at Cometly
•
8 minute read
What Is Lead Scoring and How Does It Work
Analytics

What Is Lead Scoring and How Does It Work

Matt Pattoli
October 11, 2025
•
8 minute read
What Is UTM Tracking and How Does It Work?
Analytics

What Is UTM Tracking and How Does It Work?

Matt Pattoli
September 24, 2025
•
5 minute read
Analytics

Navigating The Attribution Challenges In Marketing Analytics: Unlocking Your Campaign Potential

Matt Pattoli
September 22, 2025
•
8 minute read
Analytics

Discover 7 Types Of Marketing Analytics That Can Transform Your Strategy

Matt Pattoli
September 23, 2025
•
6 minute read
Analytics

Mastering How To Use GA4 For Marketing Attribution: A Step-By-Step Approach To Optimize Your Campaigns

Matt Pattoli
September 22, 2025
•
6 minute read
Your Guide to a Data Analytic Dashboard
Analytics

How To Use A Data Analytics Dashboard

Grant Cooper
September 22, 2025
•
6 minute read
What Is Server Side Tracking and Why It Matters Now
Analytics

What Is Server Side Tracking and Why It Matters Now

Matt Pattoli
September 22, 2025
•
8 minute read
Mastering the Multi-Touch Attribution Model
Analytics

Learn How To Use Multi-Touch Attribution Models In Your Analytics

Matt Pattoli
September 22, 2025
•
7 minute read
ROI vs ROAS A Guide to Smart Marketing Decisions
Analytics

ROI vs ROAS A Guide to Smart Marketing Decisions

Grant Cooper
September 17, 2025
•
7 minute read
Unlocking PPC Campaign Optimization
Analytics

Unlocking PPC Campaign Optimization

Grant Cooper
September 17, 2025
•
6 minute read
Mastering Data Analytics Dashboards
Analytics

Mastering Data Analytics Dashboards

Matt Pattoli
October 11, 2025
•
6 minute read
Analytics

Top 10 Attribution Marketing Software Tools To Enhance Your Campaign Insights

Matt Pattoli
September 14, 2025
•
8 minute read
A Modern Data Driven Marketing Strategy Guide
Analytics

A Modern Data Driven Marketing Strategy Guide

Grant Cooper
September 14, 2025
•
7 minute read
10 Powerful Data Driven Marketing Strategies for 2025
Analytics

10 Powerful Data Driven Marketing Strategies for 2025

Matt Pattoli
September 13, 2025
•
7 minute read
Guide to Digital Marketing Reporting
Analytics

Guide to Digital Marketing Reporting

Grant Cooper
September 13, 2025
•
7 minute read